OTC Medical takes over Distribution Balance Activ11 August 2011
Per the 1st of October OTC Medical takes over the distribution of the Balance Activ brand. OTC Medical is delighted with the take-over as it strengthens the company's position in the market for drug stores and pharmacies. In addition, the take-over is strategic as Balance Activ relates to several Test-Point home tests.
Balance Activ is a vaginal gel which makes sure that the pH value in the vagina remains on a desirable level. In this way an unpleasant smell, unusual discharge and irritation are prevented. Also, Balance Activ is able to help when these discomforts are already present; problems are solved when Balance Activ is applied once a day during a 7 days period. The performance of Balance Activ is clinically proven.
Although Balance Activ is already available in many drug stores and pharmacies (i.e. Kruidvat, Trekpleister, Etos, DA), OTC Medical's goal is to increase the number of selling points with at least 30% in the first year, and support the brand sufficiently in the media. Normally, the first TV campaign will be launched in the first quarter of 2012.
For more information on Balance Activ or the take-over by OTC Medical please contact us via the details on our contact page. Also you will be able to find more information on Balance Activ on www.balanceactiv.com, and on the product page on this website.
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