Biofreeze sponsor speedskating team19 October 2015
Biofreeze will sponsor the new speed skating team of "Koopjesdrogisterij.nl". It is one of the focal points to further grow the brand. Recently, the stores of Kruidvat and Trekpleister became Biofreeze sales channels , we launched the smaller "on-the-go" tube, our new big TV campaign starts in December and now the sponsorship of the speed skating team is added.
The complete team consists of 15 people and 2 head coaches. Well-known speed-skaters are i.e. Diana Valkenburg, Linda de Vries, Jorien Voorhuis en Lisa van der Geest. The team's focus is on All Round / Long Track; some also skate Marathon. The team is build up of a mix of experience and young talented speed skaters. The team plays an important role in the promotion of Biofreeze.
Biofreeze & Speed Skating
A substantial part of the Biofreeze users applies it either before or after their work out. On the one hand to relieve pain, on the other hand to recover. Therefore, involvement in sport is vital for Biofreeze. Speed skating in general gives a very positive image and is highly populair in the Netherlands, and stands for a healthy and fit lifestyle.
How will Biofreeze be promoted? Biofreeze can be seen on the skating suits of the speed skaters, but will be promoted additionally in a variety of ways: giveaways (both tickets and products), sampling, promotion by the speed skaters (a.o. social media), testpanel, ads, newsletters etc.
For more information on team Koopjesdrogisterij.nl, please take a look at www.iskate.nl. For additional information on the cooperation or Biofreeze in general, you can contact us via the details on our contact page, or take a look at www.biofreeze.nl.
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