Biofreeze quickly expands at Etos

19 September 2012

This July OTC Medical introduced Biofreeze at drug store chain Etos. At first only the tube was launched. In addition to the shelf space a New Meter (large meter display in "New at Etos" shelf) was used to ensure the brands visibility in the stores. Also, a large sum of free samples was spread amongst all Etos customers.

Due to the successful introduction, which was further pushed by our first large TV campaign, Biofreeze already expands the shelf space in January 2013 at Etos with the Roll-On. The Roll-On will naturally be placed next to the Biofreeze Tube.

By and large, Biofreeze has currently approximately 4,000 sales points in the Netherlands. This comprises not only drug stores and pharmacies, but also supermarkets, physiotherapists, chiropractors and health shops. OTC Medical will keep on supporting each store with instore material, samples and nationwide promotions for the brand in general.

For more information on Biofreeze you can visit the corporate website, or contact us directly via the details on the contact page.

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OTC Medical BV

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The Netherlands

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