Biofreeze gives away over 250,000 samples!12 October 2012
In 2012 Biofreeze has given away already over 250,000 free samples. We give these profoundly to consumers, either directly via requests or via our sales points. In the Netherlands Biofreeze has approximately 3,700 sales points which are all provided with sufficient samples and flyers.
In addition, many professionals, such as chiropractors and physiotherapists, use and advise Biofreeze. They give the samples to their clients after a treatment, so they are able to use and try it at home.
Besides the sampling Biofreeze launched its first TV campaign this summer. The mix of support has given the sales of Biofreeze a boost: from the latest IMS data it appears that the brand has grown with more than 60%. This increase ensures Biofreeze has a substantial marketshare in the market for muscle care.
For more information regarding the Biofreeze samples or the product please visit the basic website, www.biofreeze.nl. Or for international interest in Biofreeze www.biofreeze.com.
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