Bibi to be marketed and distributed by OTC Medical13 July 2015
OTC Medical BV and Lamprecht AG, Switzerland, are delighted to announce that the marketing and distribution of Bibi in the Netherlands moves, as per July 15th 2015, to OTC Medical. OTC Medical acquired the long-term distribution rights. In the preceding years the distribution was taken care of by Ticomex, and taken over by Lamprecht AG, on April 1st 2015.
After a feverishly 2014 (recall soothers), OTC Medical will first clarify the current situation and ensure availability of Bibi products to all resellers. Thereafter, it will give the full support it requires to regain, maintain and enlarge Bibi's leading market position in the baby segment.
In the meanwhile Lamprecht worked very hard to bring back Bibi to the market, which led to a complete new basic care line, also in the Netherlands. Further in 2015 the new line with premium soothers will be introduced. These products surely will be complemented with bottles and accessories. The quality of the new items is warranted extra and new, innovative features are added.
Bibi was built up to market leader for soothers in the Netherlands in the preceding 30 years. Bibi listens very carefully to the baby's needs. This ensures the Swiss top quality of Bibi's baby products for which it is so well-known. With over 75 years of experience, real passion and Swiss precision, Bibi is fully dedicated to all baby's and their caring parents.
A Swiss company founded in 1884, at first active in rubber products, and now an international player with home base in Switzerland and active in several segments, incl. Health Care products for use in Hospitals and medical practices. Bibi is Lambrecht's most important brand, with which it is market leader in soothers in Switzerland and a few European countries, and strong in several export markets in the rest of the world.
Founded in 2007 and already a top 15 player, that fully supports the brands in the portfolio. OTC Medical is active in the Benelux and France, where it supplies all drug stores, pharmacies, supermarkets and health shops. Bibi fits OTC Medical's growth strategy very well. Other brands in the portfolio are i.e. Ohropax, Biofreeze, Grahams and Ultrasun.
Do you wish to receive additional information on the distribution of Bibi via OTC Medical, or information on Bibi? Please contact us via the details on our contact page, or pay a visit to www.bibi.ch.
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